Join Our Mission

Create a Breast Cancer-Free World



Breast cancer knows no boundaries and touches lives in every corner of the globe. While much progress has been made in the fight against this disease, there is still work to be done. On this 25th Anniversary of The Campaign, we honor Evelyn’s legacy and pioneering vision. Through our unwavering support of funding breast cancer research, education and medical services, The Estée Lauder Companies’ global commitment is stronger than ever. Through the work of the estée lauder companies


The Estée Lauder Companies’ Breast Cancer Campaign (formerly known as The Breast Cancer Awareness Campaign) is committed to creating a breast cancer-free world.
Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate philanthropic initiative and is active in more than 70 countries. THE START OF A MOVEMENT It started with one visionary: Evelyn H. Lauder. Women around the world were dying from breast cancer and no one was talking about it. Troubled by the lack of awareness, funding and resources necessary to overcome this disease, Evelyn decided to do something about it. She co-created the Pink Ribbon and the rest is history.
“It really is something that can never be done by any one person; it has to be done by a group.”
- Evelyn H. Lauder
Evelyn H. Lauder Founder
The Estée Lauder Companies’
Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)

Our Global Ambassadors

  • William P. Lauder

    Executive Chairman, The Estée Lauder Companies Inc.

  • Elizabeth Hurley

    Global Ambassador, The Estée Lauder Companies’ Breast Cancer Campaign

  • Fabrizio Freda

    President & Chief Executive Officer, The Estée Lauder Companies Inc.

The Estée Lauder Companies'


Supporting the fundraising efforts of The Campaign
Shop Pink Ribbon Products


since 1992
For more than 25 years, The Estée Lauder Companies' Breast Cancer Campaign has been committed to creating a breast cancer-free world. While many milestones in awareness, prevention and treatment have been achieved, there is still more work to be done.